Registering your SMS Name on ACMA / Australian Branded SMS

Registering your SMS Name on ACMA / Australian Branded SMS


From the 1st of July 2026, you need to register your Sender ID with ACMA so your branded SMS messages coming from Voicee displays your business name; otherwise, they will be labelled “Unverified.” Registration confirms your legitimate right to use the name and helps prevent scammers from impersonating your business.

Step 1: Validate your Email is linked in the ABR


Alert
Importantly, your MyGov email must be used. You must have a valid MyGov account to continue 
  1. First, let's validate which Businesses are registered under your MyGov Account.
    1. Go to: https://www.abr.gov.au/business-super-funds-charities/updating-or-cancelling-your-abn/update-your-abn-details
    2. Scroll Down and Click "Continue with Digital ID"

    3. Once you've logged in, Select your ABN and business name
      4. NotesIf it appears with "You are not currently linked to a business that allows access to this service" then this email will not work. You must find the email which is registered for the business you want to register.
    4. You will be presented with "Update ABN Record". Use Chrome as this Website does not seem to render correctly on Safari.
    5. Click on the Contacts

      2. Ensure your Digital ID email address and full name is Listed as a Contact
      3. If you need to add your Email, ensure you add your Full Name and the email that you use for your MyGov Digital ID.
      4. Then Go to the Declaration Tab and click Submit
Notes
It's important that you click the Declaration Tab and clicking submit after you've added yourself as a contact, failure to do so will fail in the next step

Send the Following information to support@voicee.com.au


Quote
I'd like to register <<Sender ID>> (Max 11 Characters) to my Business with ABN: <<ABN>>
Full Name: Mr Homer Thompson
Position: Director
Business Address: 123 Fitzroy St, Brunswick, VIC, 3000
Work Number: +61 400 000 000
Registered Email: hellomrthompson@gmail.com
(This email is my valid MyGov Account and is listed as a Contact in the Government ABR)



Step 2: Validate ACMA Email

In the next 24 hours, you should receive an email from ACMA, Click on the Provided Link within the Email

You will need to Log in with your Digital ID (This is tied with your MyGov Account)


You will be asked to double check your ABN and Entity Name, please check this and alert us if anything is incorrect.


When presented with this question, you should select Option 1. 
If you get an error at this stage, you must check that your email and digital ID is linked on the ABR in step 1 of this page.

If you are validated, click Next.

You will see a verification notice if you are verified as a Contact for this business.



Nearly there, one last step:

Step 3: Complete Registration for the SENDER ID you've requested

Open the ACMA link email again from your mailbox

(Point 3) Select the Sender ID and validate this is what you've reqested. 
(Point 4) Click Confirm. 



The status will change from pending to one of the following:
  1. Registered by [date] – The ACMA has approved your application and the sender ID will be registered by the specified date and time.
  2. Complete – The ACMA has approved your application and the sender ID has been registered.
  3. Under review – The ACMA has flagged your application for review. You will be notified of the outcome of your application once the review is complete.

If the Sender ID row appears as Registered by Date or Complete - you will be eligible to send using your selected Sender ID.

That's it, thanks for reading through to this point and helping us reduce SMS Spam and Scams.

Happy Sending.